© CTC Publishing

Bob Bly’s Ultimate Secrets of Lasting Business Success

Want to love your profession, enjoy your job, have fun with your business, and make millions of dollars? I’m not bold or adventuresome, so if I did it, you certainly can too!

Dear Reader:

A few weeks ago LR, one of my subscribers, e-mailed me asking what I had written in the area of success and motivation books.

“I have never written a success, motivation, or positive thinking book,” I replied. “The majority of my books are how-to in nature and focus on marketing, entrepreneurship, and writing.”

“That’s disappointing and also odd,” LR e-mailed back, “because so many of your daily e-mail messages focus on personal success and how to achieve contentment, happiness, and wealth from your work.”

LR is not alone in his opinion, apparently. Another subscriber, KJ, writes: “Your articles are refreshing, informative, and educational. Collectively, they are a program in themselves. Keep up the good work!”

KJ got me to thinking that, if collected, the best of my daily e-mail essays put together do in fact constitute a self-help success book.

And from the constant barrage of e-mails I get from my subscribers, I’m led to believe that there’d be some interest in having such an e-book of my essays available.

That’s why I’m happy to announce publication of my latest e-book, Bob Bly’s Guide to Success: How to Reach Your Goals and Have Fun Doing It.

Many of my e-books I produce with a co-author. Not this one. It’s 100% me.

And this material has been field-tested on my 65,000 subscribers to the Bob Bly Direct Response Letter e-zine. They’ve generated dozens of e-mails from readers who enthusiastically turn to the essays each week for inspiration, ideas, and solid actionable business ideas (see a sampling of these testimonials below).

If you are one of my subscribers, you’ll likely enjoy rereading some of your favorite essays while benefiting from others you hadn’t seen before. I do promise that you’ll find Bob Bly’s Guide to Success to be enjoyable – and profitable – reading … guaranteed or it’s free!

A modest proposal

I’m not a high-powered business tycoon, a billionaire entrepreneur, or even a lectern-thumping motivational speaker.

My readers know I’m just a guy who loves what he does – copywriting, book writing, essay writing, Internet marketing, speaking, consultant – and gets paid really well for it (see my bio at left for more details about me).

I can’t help you become the next Donald Trump, because I’m not anywhere near that level.

But with Bob Bly’s Guide to Success, you’ll move closer to attaining several important benefits I know would be of great value to you.

You will be in a better position to:

  • Attain the lifestyle you covet.
  • Earn a six-figure income.
  • Become financially independent.
  • Get twice as much done in half the time.
  • Achieve your career goals.
  • Start and run a small business you enjoy.
  • Find peace and contentment in your life.
  • Have more fun at work.

Here’s just a sampling of Bob Bly’s powerful success secrets….

In Bob Bly’s Guide to Success, you will discover:

  • Why you should “never do lunch” with people who want to pick your brains. Page 5.
  • What works better – a direct mail package or a postcard? Page 38.
  • 3 ways to improve your e-mail marketing results. Page 35.
  • The secret to becoming a master of your craft. Anyone can do it. Page 122.
  • 26 ways to achieve meaningful success. Page 113.
  • How to get people to trust you. Page 67.
  • 38 great headlines you can swipe. Page 91.
  • How to keep your PC running even when a hurricane blows out the power. Page 57.
  • 21 things that are wrong about modern marketing. Page 63.
  • How to write great content. Page 80.
  • The 22 undeniable truths of life. Page 87.
  • A valuable resource for writing stronger landing pages that you can get for free only because you own this e-book. Page 105.
  • 7 ways to command higher prices for your products and services. Page 97.
  • Selling with “false logic.” Page 110.
  • The 7 ingredients you need to become more successful and achieve your goals. Page 20.
  • How to ethically bribe customers to buy from you. Page 127.
  • 10 steps to Internet marketing success. Page 107.
  • Why you should do the things that make you happy. Page 65.
  • How to be happier and enjoy your work more. Starts on page 117.
  • The 4 stages of marketing competence. Page 84.
  • How to stop people from stealing your e-books. Page 72.
  • My 6 best places to get sales leads. They can work for you too. Page 74.
  • How to become a more confident speaker. Page 82.
  • Why you should have an attitude of gratitude. Page 55.
  • More ways to command premium pricing for your products. Page 101.
  • Why having a big ego turns other people off. Page 69.
  • Can you successfully market products outside your niche? The answer may surprise you. Page 61.
  • What Liv Tyler taught me about living a better, more rewarding life. Page 78.
  • How to stop procrastinating and get started on your money-making idea. Page 89.
  • The formula for products that sell: find a need and fill it. Page 30.
  • How to dress for success: a contrarian view. Page 17.
  • Is the customer always right – really? Page 11.
  • The secret to conversational writing. Page 46.
  • The best time to start a new project, career, or venture. Page 49.
  • How to make yourself indispensable to your employer or client. Page 52.
  • Why people who never fail don’t succeed. Page 43.
  • The 25-50-25 formula for revising your copy. Page 41.
  • Who does better in life: type A or type B personalities? Page 32.
  • A scoring system for correctly evaluating customer complaints. Page 14.
  • Get paid for your knowledge instead of giving it away for free. Page 8.
  • 6 rules for asking gurus and experts for free advice. Page 27.
  • Do CEOS and other C-level executives speak a different language than the rest of us? Page 24.
  • And much, much more….

Praise for Bob Bly's writings
on business and success

“If you asked me who the number one 'sell yourself' master in the world is, I'd have to say it is, without question, Bob Bly."
--Michael Masterson

"You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response."
--Adella Pugh

"Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America's Top Copywriter and a genius marketer. He's authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money."
--Dick Larkin

"The best writing teacher in the business!"
--Tom Peric

"Bob, your stuff is always so good that even though I'm retired now, I have to read it!"
--Gary Bencivenga

"You are someone I've grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It's a rare 'guru' in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I'm grateful to you."
--Linda Capriotti

"During the past 20 years, Bob Bly has become one of America's leading direct response copywriters. He has probably done more to teach other writers the craft of effective and persuasive writing than anyone else."
--Roger C. Parker

"After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet."
--Robert Ringer, best-selling author

"I love your e-mails. Read every single one of them as they come in."
--Dr. Paul Hartunian

"I have huge admiration for your work. You're one of the few guys out there selling real information -- and selling it at a reasonable price! I think what you're doing is head and shoulders above others."
--Mark Joyner

"I have reviewed your new eBook and I love it. It's a great "Quick Reference Guide". I have been saving your articles in an email folder for quite some time but of course it's not organized and it would take a long time to go into that folder and scan the topics. Your new eBook solves that problem-it's a big time saver."
--Ken Brooks Johnson

"I just finished reading your Guide to Success, and I was surprised that you get many requests for free help. That's not why I write; rather, I write to thank you for all that you have done and are doing for aspiring and current copywriters. You are incredibly generous with your knowledge and time, given that you often give away that knowledge away for free. The information you have provided, from The Copywriter's Handbook to your weekly newsletter, has been of immeasurable help to me as I start my copywriting business. I've also found great value and practical advice in your e-books. There must be people who have thanked you for providing all that information, and I just wanted to add my name to that list. Again, thank you for all that you do for our profession."
--Gerri M. Mortell

Act now and save $30

The list price on Bob Bly’s Guide to Success is $49, and that’s what we’ll be charging for it later in the year.

But as a special introductory offer, order Bob Bly’s Guide to Success now, and you pay only $19. That’s less than you’d pay to take a friend out to lunch at the diner – a $30 discount off the regular rate.

And $19 is the price only if you love the e-book and find it both fun and valuable to read.

If not, the price is zero. Zilch. Nothing. Nada. Because you can....

Use it risk-free for 90 days

That’s right. If you don’t agree that the $19 you shelled out for Bob Bly’s Guide to Success is the best investment you’ve made in your business and career this year…..

Or you are dissatisfied for any other reason … or for no reason at all … let me know within 90 days.

I’ll refund your $19 payment in full. No questions asked. And you can keep the e-book absolutely free, with my compliments. That way, you risk nothing.

In the next 18 to 24 months, you could, like me, be sitting on the deck of your new lake house – watching the sun set over the water, drink in hand, content to know you never have to work another day in your life unless you want to …

… because you’re making money hand over fist, in a job, career, or business you absolutely love!

Or, you could be no further along toward achieving your business, career, and life goal of happiness, wealth, and contentment –

--and enjoying great feeling of total financial independence that owning a successful business or having a lucrative career.

It’s your call.

So what are you waiting for?

To order Bob Bly’s Guide to Success on a 90-day risk-free trial basis, just click below now:


Bob Bly

P.S. Order Bob Bly’s Guide to Success today and get a FREE copy of my Special Report 17 Hidden Secrets of Business Success (list price: $29).

In this 47-page guide to Internet marketing, you’ll discover:

  • Avoid this common mistake when creating your guarantee. Page 1.
  • Overcoming “sticker shock” when selling high-priced products. Page 6.
  • Close more sales with the “take-away close.” Page 11.
  • 5 ways to command premium prices for your products or services.
  • How to attract new business like a magnet. Page 16.
  • The awful truth about business cards. Page 31.
  • A 5-part formula for quickly qualifying prospects. Page 36.
  • Marketing secrets from the grave. Page 34.
  • The magic of thinking small. Page 47.
  • How to know whether your business idea will fly. Page 20.
  • The power of FREE. Page 14.
  • And more….

Best of all, this bonus report is yours to keep FREE – even if you return my course on creating information products for a refund.

To order Bob Bly's Guide to Success ... and get your FREE Bonus Gift worth $29 . just click below now:

About Bob Bly

bly on information marketing Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than half a million dollars a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for 34 years, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter's Handbook (Henry Holt) and Internet Direct Mail (NTC Business Books). He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He was the AWAI 2007 Copywriter of the Year.

Bob has spoken before numerous organization including General Electric, Discover Card, U.S. Army, Solutia, Thoroughbred Software, and the Business Marketing Association. He was a featured speaker at the annual conference of the National Speakers Association and has also taught marketing at New York University.

Mr. Bly has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

What they say about
Bob Bly’s copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
Michael Manoussos, Manhole Barrier Systems

"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
DP Jovine, Tycoon Research

"Great job – I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
-Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
--Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
--Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
--Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
--Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
--Gail Diggs, Phillips Health

"Thanks again... you did a great job."
--Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
--Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
--Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."
--Thomas Massie, BRIDGELINE Software

"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
--Jack McDonough, U.S. Tax Corporation

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru ... or, at the very least, he's mine."
--Jill Perri, American Consultants League

"Great copy! I love it!"
--Marlene Jensen, The Newsletter Group

"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
--Porter Stansberry, Porter Stansberry's Investment Advisory

"The postcard copy is super!"
--Gary Yondol, Media Planet

"Bob's ad is doing great!"
--Kusko, Dynamic Changes Hypnosis